Palm Canyon Advertising does not sell
advertising based on "hits." The
number most people quote as a hits, total requests, has
nothing to do
with how popular a site is or how effective advertising
on it is.
(more info)
Palm Canyon Advertising does not sell "clicks." When was the last time
you clicked on a billboard or a newspaper ad? Palm Canyon Advertising
sells advertising based on the good old fashion impressions we know we
can deliver. Simple as that.
Palm Canyon Advertising's owned and operated web sites
contain over 500
pages. The tile and banners ads you see on the
left, right and bottom of this
page appear on at least 300 of these pages simultaneously.* These
are
viewed between 7 to 8 thousand times a month by approximately
1000
people. Plain old fashioned impressions.
You also need to know who will see your ad. We estimate 50% of
our traffic
comes from local high net worth individuals from the business community and
50% from people around the world seeking information about the desert.
About half of our traffic comes from search engine results. The
other half
comes from direct entry of our domain names.
The cost for these impressions is $110/mth for tiles and $75/mth for
banners.
These rates are competitive with traditional media.
A business may experience a "pop" in sales as result of advertising,
especially if
they haven't advertised before, but these results, if they occur at all,
are often short
lived. The most effective advertising campaigns are the ones which are
implemented
consistently over time to slowly but gradually build brand recognition
in the market.
If you already have a thriving business, you still need to advertise to reinforce
and
maintain your brand dominance. This can be especially important if you
are getting
ready to sell your business.
Call 760-899-6805 to schedule a free consultation.
*
Excluding context sensitve third party syndicated ads.
Tile ads appears on P.C.A. hosted pages only.
Banner ads also appear in search engine results.
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