Lance Cory Frank
Biography

Lance Cory Frank graduated from Temple University's School of Communications and Theater in 1978.
His first student film was "Scenes from Middle Earth," a live action 8mm version of Lord of The Rings
which won him honorable mention in a student film competition. His "Course Correction" was the first
dramatic film produced in Temple's documentary workshop, but he had to pitch it to his professor as
a "docu drama." The second such film was classmate Bob Saget's "A Filmmaker's Film" for which Frank
provided production assistance and played a bit part.

Frank interned in the WPVI TV news and public affairs department and worked as Cinematographer and
Editor on several documentaries. Throughout college he worked various jobs as a movie theater manager,
projectionist, and musician throughout the Philadelphia area.

After working for a time as an apprentice editor of industrial films, in 1980 he moved to Las Vegas, Nevada
where he was a staff ENG photographer for KTNV-TV. He later worked in Radio news in Las Vegas and
Los Angeles. He has earned numerous awards from UPI and AP for photojournalism and has a Rocky
Mountain Emmy nomination to his credit.

From 1983 through 1991 Frank penned numerous screenplays, teleplays and short stories. This prolific
period was aided by what was then a relatively new technology: word processors. He purchased his first
computer at Radio Shack where he later took a part time job to feed his writing habit. This turned into a
15 year career which added general business and sales experience to his resume. With some hesitation, he
accepted a promotion to manager of that company's Palm Springs location. He also managed two Palm
Desert locations. As a district sales manager candidate, he also functioned as hiring manager and team
leader for the Palm Springs area.  1992 through 1996 was a "dark" period in which no new works were
created while Frank focused on developing his basic business management and investment skills and
establishing a sound financial base. The period, however, was not entirely without creative activity. 

Radio Shack employees were prohibited from making "house calls" to service customer's electronics needs,
but Frank's perspective from the trenches told him there was considerable demand for this type of service.
When Radio Shack  initiated a installation service for satellite dishes, Frank proposed expanding the service
to include all electronics products. He proposed a marketing concept derived from the popular movie "Men
In Black" which was very similar if not identical to the "Geek Squad" concept embraced years later by Best
Buy. Frank's suggestion that Tandy's proto P.D.A., The Zoomer, be merged with MP3 players was also ignored
by Radio Shack management. A decade later Apple introduced the IPhone. It is possible that due to rabid
internecine competition for District Manager positions, these suggestions may have  never reached the ears of
upper management or, it may have simply been due to a sales culture which, at the store level, was focused
primarily with making short term sales goals and the managing the minutia of store management than it was with
creative marketing and product innovation.

With the advent of the commercial Internet in 1996, Frank experimented with merging his love of film with his
newly acquired retailing experience into the e commerce web site SciFiShop.com (now SciFiShop.net) He
quickly realized the opportunity the new medium offered for the creation of new media brands. In 1997 he
founded Palm Canyon Advertising as an umbrella organization for the on line publications HWY111.COM
and PalmCanyon.com which serve the Palm Springs area.

Acceptance of the Internet as a viable advertising media was minimal at the time, particularly on the local
level. The emergence of national internet brands, the migration of entrenched "old" media brands to the
internet, as well as the local dominance of "Palm Springs" oriented media branding were formidable obstacles
to the creation of new brands. Furthermore, oppressive California State laws virtually outlawed email
newsletters like HWY111.COM. In 2003, encouraged by more liberal federal laws, the arrival of broadband,
and increased Internet usage, Frank left RadioShack to dedicate himself fully to the success of these projects.

Ironically, at about the same time, the former editor of Palm Springs Life Magazine published the first edition
of the high society "Hwy 111 Magazine." Despite Frank's prior five years of exclusive and continuous use in
commerce, confusion in the market place immediately ensued as to who was the legitimate creator and owner
of the brand. The magazine refused to acknowledge the confusion or accept any responsibility for it. This
confusion became so disparaging to Frank's reputation that he was forced to initiate costly trademark litigation
which, after several years, resulted in a settlement agreement in which the magazine agreed to abandon the brand.
Unfortunately, Frank was soon forced to sue again for breach of this contract, as well as bad faith and fraud in
the negotiation process. A settlement was reached after a court ruling in Frank's favor. The magazine now calls
itself  "Season In The Sun." As a side effect of the conflict, Frank learned how to obtain federal trademark
registrations for his intellectual property and  perhaps as a result,  is aware of no infringement since.

The high cost of defending Intellectual Property and the prevailing scofflaw attitude of competitors large
and small towards these rights led Frank to conclude that his innovation, creativity and willingness to take risk
might find some reward within the context of the relatively civil field of Real Property. Here the rule of law was
enforced by regulators as well as a professional association. Having had considerable success buying and selling
Real Estate of his own, in 2006 he became a licensed California Real Estate Salesperson and joined the
California Desert Association of Realtors. In 2008 he passed the California and Nevada brokers exams and was
|promoted to "Broker Associate"  at Tarbell Realtors.

Frank became a Notary Public and joined the National Notary Association in 2007. He is a Certified Notary Signing
Agent, a classification required by the lending industry for the notarization of loan documents. He is also holds the
Trusted Enrollment Agent certification required to notarize electronic identification  for the defense and pharmaceutical
industries.

In 2006 Frank forged an alliance with the Palm Springs Walk of Stars to publish the 1st Annual Palm Springs
Walk of Stars Official Map. Other projects include Concierge Desk, an international service recognition program,
T.A.R.A. Think About Readiness America, a national preparedness marketing program, and Mouse Over Treasure
Hunt, an on line game featuring promotional gifts as prizes..