Hwy 111 Marketing Alliance
"Think outside the Palm Springs box!" |
Specific Themes: "Road To" Slogan
Variations
The "Road to" slogan markets the valley's Hollywood
heritage by referencing the
"road to films" of Bob Hope and Bing Crosby. It lends itself to a wide
variety of
specifics from cities, to industries, to elements of the vacation experience
promoted
by the Convention and Visitors Authority. These
slogans may appeal to potential
visitors who first look for specific qualities of a vacation experience then
choose from
destinations that offer them. They will be most effective, however, once
a firm link
has been established in the public's mind between Hwy 111 and the Palm
Springs area. |
1) 
The road to fun, beauty, relaxation, and
glamour!
Hwy111.com
2)
The Road To
Relaxation!
Hwy111.com
3)
The road to
Ahhhhhh!
Hwy111.com
4)
The road to tennis in Indian
Wells!
Hwy111.com
Hwy 111 Marketing Alliance POB 2883 Palm Desert, Ca 92261
Phone 760-772-5171 Fax 760-406-6015
|
