"Think outside the Palm Springs box!"

Part of HWY111.COM's purpose was to establish an alternative media brand to compliment
the dominant Palm Springs brand. The brand promotes the desert as a huge theme park with
Highway 111 as the way to its many unique attractions. Alternately, it is a necklace on which
each city is a  beautiful jewel with Highway 111 as the common thread which binds them.
PalmCanyon.com, as it is known today, was created to acclimate the people of Palm Springs
to the concept as resistance to even the slightest dilution of their brand dominance was anticipated.

In early 2004 this aspect of HWY111.COM was spun off into The Hwy 111 Marketing Alliance.
It was hoped that the alliance would provide a framework for co-operation rather than conflict for
latecomers who wished to exploit our brands. Though this initiative has failed thus far, the creation
of the alliance was a necessary step in separating the community activism and commercial
advertising aspects of HWY111.COM from its purely journalistic pursuits.

Though incorporation as a 501(c)(6) mutual benefit non profit corporation is still being considered,
it has been decided that for now that the alliance will remain part of Palm Canyon Advertising.
Its mission will be  fulfilled by incorporating the concept into multi media co op advertising on a
project by project basis using our highly effective Internet domains as Common Interactive
Marketing Channels (C.I.M.C.)

For more information contact Lance Frank at:

Palm Canyon Advertising / Hwy 111 Marketing Alliance
P.O. Box 2883
Palm Desert, Ca 92261
760-899-6805 Info@PalmCanyon.com

A service of

P.O. Box 2883 Palm Desert, Ca 92261
760-899-6805
info@PalmCanyon.com