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Frequently Asked Questions |
| What is T.A.R.A.®? |
| Why prepare for an emergency? |
| Why the reference to "Gone With The Wind?" |
| Who started T.A.R.A®.? |
| How can individuals help? |
What is T.A.R.A.® ? |
| T.A.R.A. ® is a multi media advertising and marketing campaign intended
to create a national preparedness brand to compliment the Red Cross which is primarily a disaster relief brand. T.A.R.A.® seeks to sell the public on the idea of preparedness through entertaining content. The didactic approach just doesn't seem to be working as evidenced by the lack of preparedness before, during and after Hurricane Katrina. Members who register at ThinkAboutReadinessAmerica.com® are e-mailed free of charge periodic reminders on what products are needed to get their home and /or office prepared. Reminders will also be sent to rotate perishable items such as stored water and canned goods.
Businesses engaged in the sale of goods and services related to preparing
for
Mission Statement
To provide an alternative marketing theme for emergency preparedness which
will be
To help the citizenry overcome a tendency to procrastinate by providing an
To emphasize the risks catastrophic emergencies pose to our civil liberties
and the
To promote the T.A.R.A.® concept through brand licensing to businesses
engaged in
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Why prepare for an emergency? |
| During and after an emergency government funded help may not arrive
quickly if at all. Demand and price go up as supplies become scarce. Under extreme circumstances rioting, looting and general anarchy can result in the imposition of martial law. Fostering a calm sense of readiness by encouraging the purchase of preparedness products at a fair price before a crisis may prove to be our best defense against the suspension of the civil liberties which define the very essence of what it means to be an American. |
Why the reference to "Gone with The
Wind?" |
| In Margaret Mitchell's "Gone With The Wind" socialite Scarlett O'Hara's
way of dealing with difficult problems was to "think about it later." Later arrived after the Civil War when she had to fight to keep what her father called "Tara", Irish for "The Land." On 9/11 later arrived for America. The best way each of us can fight for our homeland is to be prepared. Thought precedes action and the T.A.R.A. ® message is "Think About Readiness America!" ® now because tomorrow may be too late. |
Who started T.A.R.A.? |
| T.A.R.A®. was created by Lance Frank, Editor and Publisher
of HWY111.COM® which serves the Palm Springs California area. Like so many American's, the events of 9/11 stirred in Frank a desire to do something to help. While governments and wealthy philathropists focused on preventing future attacks, Frank focused on finding ways to mitigate the effects of such an attack which many pundits predicted were inevitable. The Palm Springs Area is a culturally diverse mix of nouveau riche gays, socialites, feminists, women in general, and Hollywood expatriates, but Frank perceived an anarchistic divisiness amidst these left leaning arbiters of popular culture
It is an effort to make emergency preparedness more palatable for large
demographic |
How can individuals help? |
| Tell your friends and neighbors about T.A.R.A.® Encourage schools, hospitals and civic services to support T.A.R.A.® Place a link to T.A.R.A .® on your web site and suggest others to do the same. Patronize products with the T.A.R.A.® seal of approval. Help defray our costs with a contribution*:
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(c) 2004 Palm Canyon Advertising®
